$ 15.00
  • Course Code:  TJ85

  • Term:  Fall 2015

  • Open for Enrollment

  • Self-paced

  • Course Author(s)
    T J Walker
Original Price:   $ 15.00
Press conference microphones

Public Relations: You Can Create Winning Media Messages

Fall 2015


  • Picture?1438083618
    TJ Walker

Course Summary


Public Relations: You Can Create Winning Media Messages





Imagine yourself going into every media interview with the perfect, winning message. Whether it is a feel-good story or a crisis, reporters will feel satisfied that you have delivered a compelling message. And you will know that you communicated exactly what was most important to you.


This course will teach you how to go from 50 or 100 interesting messages down to your three most important messages. The key to mastering media interviews is not necessarily knowing the answer to every question, but having a coherent message thought out in advance of the interview. This course will teach you specifically how to come up with messages that satisfy you, the media and the audience. Specific screens will be used to eliminate bad messages.


What are the requirements?


You will need to be able to record your messages on video using a cell phone or webcam


What am I going to get from this course?


Over 24 lectures and 5.5 hours of content!

Create winning media messages

Formulate talking points

Eliminate fluff from media messages


What is the target audience?




Public Relations executives

Marketing executives




Assumed Knowledge:

 There is no assumed knowledge or prerequisites for taking this course. 



 This is a completely online course, with offline personal practice. The course consists of video lectures, supplemented by reading work, followed by time to practice discussed techniques at the discretion of the learner.




 This is a self-paced course, and the lessons can be completed at your own rate, but learners should be able to complete all videos, reading, and exercises within a week's time or less.



Instructor Biography



TJ Walker, Public Speaking and Media Training Expert


TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, US Senators, Miss Universes and Members of Parliament.


Walker has more than 100,000 online course enrollments and more than 15,000 online students.


His book, "Secret to Foolproof Presentations" was a USA Today # 1 Bestseller, as well as a Wall Street Journal, and Business Week Bestseller.


Walker is also the author of "Media Training AZ" and "Media Training Success."


In 2009, Walker set the Guinness Book of World Records for Most Talk Radio Appearances ever in a 24 hour period.


Walker has also served as a former President of the National Speakers Association, New York City.


Walker was a merit scholar at Duke University where he graduated magna cum laude.



What others say:


“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television.


“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer.


(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm." Gregg Jarrett, Fox News Channel Anchor.

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Public Relations: You Can Create Winning Media Messages

15.0 USD

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