$ 15.00
  • Course Code:  TJ93

  • Term:  Fall 2015

  • Open for Enrollment

  • Self-paced

  • Course Author(s)
    T J Walker
Original Price:   $ 15.00
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Public Affairs: How to Be a Government/PIO Spokesperson

Fall 2015

  • Picture?1438083618
    TJ Walker

Course Summary


Public Affairs: How to Be a Government/PIO Spokesperson



Imagine yourself fielding reporters' tough questions at a heated press conference, and you appear perfectly confident, authoritative and on message. You can get the exact messages and quotes you want about your government agency into the news media.

How to be a Government Spokesperson

In this "How to be a Government Spokesperson" course you will learn how to communicate to the media effectively as a representative of a government agency or bureau. The media holds government agencies and government officials to a higher level of accountability. As a government spokesperson, you will face greater skepticism and even hostility from the news media.

This course will teach you four main skills:

How to look comfortable, confident and relaxed anytime you go on TV or in front of a camera.

How to shape a three-part, thirty second media message for each interview.

How to answer reporters' questions in a strategic, focused manner.

How to package your messages with sound bites so that you will know in advance exactly what quotes of yours will appear in the final story.

TJ Walker has been a government spokesperson while working as the director of communications for the Florida Department of Banking and Finance and as a press aid to members of the US Congress.

Enroll in this course today.

TJ Walker has more than 100,000 course enrollments from more than 14,000 online students around the globe.

What are the requirements?

You will need to record yourself on video using a cell phone, tablet or webcam


What am I going to get from this course?

Represent a Government Agency or division in front of the media

Serve as a media spokesperson for a government agency

Handle a press conference

Speak in sound bites


What is the target audience?

Government officials, press spokespersons, and public information officers



Assumed Knowledge:

microphone There is no assumed knowledge or prerequisites for taking this course. 



microphone This is a completely online course, with offline personal practice. The course consists of video lectures, supplemented by  reading work, followed by time to practice discussed techniques at the discretion of the learner.



microphone This is a self-paced course, and the lessons can be completed at your own rate, but learners should be able to complete all videos, reading, and exercises within a week's time or less. 



Instructor Biography



TJ Walker, Public Speaking and Media Training Expert


TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, US Senators, Miss Universes and Members of Parliament.


 Walker has more than 100,000 online course enrollments and more than 15,000 online students.


 His book, "Secret to Foolproof Presentations" was a USA Today # 1 Bestseller, as well as a Wall Street Journal, and Business Week Bestseller.


 Walker is also the author of "Media Training AZ" and "Media Training Success."


 In 2009, Walker set the Guinness Book of World Records for Most Talk Radio Appearances ever in a 24 hour period.


 Walker has also served as a former President of the National Speakers Association, New York City.


 Walker was a merit scholar at Duke University where he graduated magna cum laude.


What others say:


“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television.


“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer.


(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm." Gregg Jarrett, Fox News Channel Anchor.

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Public Affairs: How to Be a Government/PIO Spokesperson

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