Media Training for Authors: How to Promote Your Book in the News

 

Media Training for Authors: How to Promote Your Book in the News

 

 

 

Imagine becoming a regular fixture on the talk show circuit and in the national media as a well-known author. Writing a good book isn't easy, but getting in front of enough people to generate buzz and demand for your books can be even harder. This Media Training for Authors course will teach you step-by-step how to prepare for media interviews. Specifically, you will learn how to look good on TV, how to frame a media message, how to answer reporters' questions and how to speak in sound bites.

 

 

If you want to sell a lot of books, you will need to be able to sell your ideas and your expertise to the public through regular media appearances. You can begin learning how to master the media right now in this comprehensive, interactive course.

 

TJ Walker is a media trainer with 30 years of experience as a media coach to best-selling authors, experts, CEOs, Presidents of countries, Prime Ministers, and Nobel Peace Prize winners. Walker is also the author of the USA Today #1 Bestseller "Secret to Foolproof Presentations" (also a Business Week and Wall Street Journal Bestseller). Walker once set the Guinness book of World Records for most talk show appearances ever in a 24 our period (104) while promoting one of his public speaking books.

 

The course also features three bonus interviews with book publishing legend Dan Poynter.

 

TJ Walker has more than 100,000 course enrollments from more than 14,000 online students around the globe.

 

 

What are the requirements?

 Students will need to video record themselves using a cell phone or webcam

 

 

What am I going to get from this course?

Create media messages promoting your book

Answer reporters's questions about your book

Speak in sound bites

Become a valuable source to the media

 

 

What is the target audience?

Authors

Aspiring authors

Anyone promoting a book through the media

 

 

What You Can Gain From This Course:

The ability to plan out public speeches or talks in an effective and efficient way

An understanding of practice methods that enhance your speaking abilities and better prepare you for your speech

The ability to be confident, clear, and thorough when speaking publicly

 Knowledge of both speaking fundamentals and many finer points that can be used depending on the situation

 Methods of assessing personal speaking goals for personal or professional development

 

There are no graded assessments or tests for this course, but learners are encouraged to continue to pursue their speaking goals well after the course has stopped. During your learning process, you can converse with other students and instructors through an online discussion forum, making studying and growing a social experience. Today's the day to start speaking up, so enroll now to learn more.

 

Assumed Knowledge:

 There is no assumed knowledge or prerequisites for taking this course. 

 

Format:

 This is a completely online course, with offline personal practice. The course consists of video lectures, supplemented by  reading work, followed by time to practice discussed techniques at the discretion of the learner.

 

Duration: 

 This is a self-paced course, and the lessons can be completed at your own rate, but learners should be able to complete all videos, reading, and exercises within a week's time or less. 

 

 

Instructor Biography

 

 

TJ Walker, Public Speaking and Media Training Expert.

 

TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, US Senators, Miss Universes and Members of Parliament.

 

Walker has more than 100,000 online course enrollments and more than 15,000 online students.

 

His book, "Secret to Foolproof Presentations" was a USA Today # 1 Bestseller, as well as a Wall Street Journal, and Business Week Bestseller.

 

Walker is also the author of "Media Training AZ" and "Media Training Success."

 

In 2009, Walker set the Guinness Book of World Records for Most Talk Radio Appearances ever in a 24 hour period.

 

Walker has also served as a former President of the National Speakers Association, New York City.

 

Walker was a merit scholar at Duke University where he graduated magna cum laude.

 

What others say:

 

 “TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television. 

 

 “TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer.

 

 (TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm." Gregg Jarrett, Fox News Channel Anchor.