$ 97.00
  • Course Code:  OLL05

  • Term:  Open

  • Open for Enrollment

  • Self-paced

  • Course Author(s)
    Oxford Learning Lab
Original Price:   $ 97.00
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Marketing Strategy


Marketing / Marketing Fundamentals

  • Default user
    Oxford Learning Lab

Course Summary


Marketing Strategy

From Top Marketing Experts the best marketing strategy for your business

 Key Account Management = to find how to classify and manage your best customers

 Market Segmentation= the first question you should ask when you launch a product

 Marketing Planning= how to generate an effective marketing plan

 Marketing Accountability= is your marketing profitable?

 Gamification of Strategy = how to use game for create competitive advantage

 Ten Questions a CEO Should Ask the Marketing Team= making marketing a strategic part of your company


Who will You Learn From?

We put togheter top Marketers prof. Malcolm McDonald (author of 40 Top Marketing Books Worldwide, MBA Chair), Steven W. Erickson (Vice President, Strategic Marketing, Parker Hannifin), Ed Bradford (Business Gamification Strategist) & Ian Dunbar (Market Segmentation Practitioner & Author).


What are the requirements?

 Good business knowledge


What am I going to get from this course?

 Effective segment your market

 Create a Strategic Marketing Plan

 Recognize your top customers

 Understand if your marketing efforts are profitable

 Use gamification strategy effectively


What is the target audience?




 Strategic Business Units





Oxford Learning Lab is an online provider of Marketing & Business Strategy education.


All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.


Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.


All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed. 


Instructor Biography


Malcolm McDonald


Professor Malcolm McDonald MA (Oxon) MSc PhD D.Litt FCIM FRSA, until recently was Professor of Marketing and Deputy Director, Cranfield University School of Management, with special responsibility for e-business, and is now an Emeritus Professor at the University as well as being an Honorary Professor at Warwick Business School and Academic Advisor at Oxford College of Marketing. Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He has written over 40 books, including the best seller 'Marketing Plans: How to prepare them, how to use them' which has sold more than half a million copies, and more than one hundred articles and papers.


Commercial credentials


Coming from a background in business which included a number of years as Marketing Director of Canada Dry, Malcolm has successfully maintained a close link between academic rigour and commercial application. He has consulted to many major companies from the UK, Europe, USA, Far East, South-East Asia, Australasia and Africa, in the areas of strategic marketing and marketing planning, market segmentation, key account management, international marketing and marketing accountability. Malcolm is currently chairman of six companies and works with the operating boards of a number of the world's leading multi-nationals on all continents.

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Marketing Strategy

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