$ 97.00   USD
  • Course Code:  OLL03

  • Term:  Open

  • Open for Enrollment

  • Self-paced

  • Course Author(s)
    Oxford Learning Lab
Original Price:   $ 97.00   USD
H3

Marketing Research for Profit

Open

Marketing / Marketing Fundamentals

  • Default user
    Oxford Learning Lab
    Instructor

Course Summary

 

Marketing Research for Profit

 

With the information explosion that has accompanied the development of the internet there is often a fallacy that any information that is required can be found via Google. A professional approach to supporting marketing decisions with well grounded information requires the skills that are included in this course.

The course is intended as a practical step by step guide to market research, to provide a structure for those who plan to undertake a research project or may wish to commission an agency to conduct research on their behalf. Each of the stages of the market research process are covered individually- starting with an understanding that market research is not the same as " see what you can find" on a particular topic or issue- but rather a structured and systematic approach to building a picture which can support business decisions, form part of a business development or act as a foundation for marketing strategy.

 

DIGITAL MARKETING RESEARCH

Continuous Marketing research should be the focus of any company. No matter how Big or how Small you are, knowing what your customer thinks, how the market evolves, what your competitors are doing should be your constant priority.

After this course you will be able to answer the following key-questions

 In a world of Multi-Device Multi-Tasking use, do we know how your customer deal with all of this?

 

 

What analytic s are telling us about how our customer are using your website?

Are they concerned about Privacy?

 

 

What Social Media do they use most and how?

Do you understand the Psychology of your customers?

Now Digital Marketing Research has made all of this possible without spending a fortune!
What are the requirements?

General marketing or business knowledge

 

What am I going to get from this course?

 Over 46 lectures and 11 hours of content!

 Ten steps process to Market Research

 Learn to do a MR brief

 Design effective questionnaires

 Learn research metodologies

 Discover the role of data

 


What is the target audience?

 Marketing Professionals

 Business Ownwers

 Start- Up

 Professional Marketing Students

 

 

About

 

Oxford Learning Lab, Professional Marketing Courses by Top Experts

 

Oxford Learning Lab is an online provider of Marketing & Business Strategy education.

 

All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

 

Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.

 

All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed. 

 

Instructor Biography

 

Jean Sutton

 

With a background in economics, Jean has worked in marketing since graduating from Trinity College Dublin. She has always combined her teaching and training role in market research with practical involvement on both client and agency side. She is a CIM course tutor on the Professional Certificate in Marketing and has also taught on CAM Certificate programmes. For many years she has run specialised training in export marketing for small and medium sized businesses in Scandinavia and the Baltic States as part of the faculty for the ITM Foundation based in Sweden. Clients for whom Jean has run training have included 3M, Microsoft, GlaxoSmithKline, Oxford University Press and Nissan Motor Company.

 

Having worked for a time in the steel and engineering sector in the UK, Jean then moved to a specialist B2B market research consultancy.  For the past 20 years Jean has run her own research business- Actionline Research and Training Ltd. and has undertaken more than 150 projects for large and small organisations in the public and private sector both in the UK and in many international markets. These projects - in consumer markets, B2B and professional services have focused on business development, market entry strategy, communications strategies, new product development and /or website improvement.

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Marketing Research for Profit

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