$ 97.00   USD
  • Course Code:  OLL02

  • Term:  Open

  • Open for Enrollment

  • Self-paced

  • Course Author(s)
    Oxford Learning Lab

Original Price:   $ 97.00   USD

Marketing Communications for Professional Marketers


Marketing / Content Marketing

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    Oxford Learning Lab



Marketing Communications for Professional Marketers


This lecture serves to clarify ideas about the principles of marketing communications. After exploring the scope, role and tasks of marketing communications, ideas concerning the reconfiguration of the marketing communications mix are presented. This includes explanations about the individual tools, media, including the impact of digital media, and the many ways content is generated today.


What are the requirements?

 General Business Knowledge


What am I going to get from this course?

 Over 28 lectures and 2.5 hours of content!

 Explore Marketing Communications Areas

 Learn How to Convey a Message

 The Problematic Areas of Marketing Communications

 Corporate Communications Principles


What is the target audience?

 Marketing Managers

 Marketing Students

 Company Owners




Oxford Learning Lab is an online provider of Marketing & Business Strategy education.


All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.


Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.


All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.


Instructor Biography


Chris Fill


Prior to his academic career Chris completed his masters degree at the University of Warwick and then enjoyed a successful marketing and commercial career with a variety of international organisations. He writes frequently and has published research papers in a variety of academic and practitioner journals. Much of his research to date has centred on aspects of marketing communications, corporate identity and associated branding issues. His most recent journal paper concerns the evaluation of viral marketing. Current papers in production concern key account management, permission marketing, charity branding and the dimensions of interactivity.


He has written a number of books, including the most recently published fifth edition of his internationally recognised textbook, Marketing Communications. He has also co-authored a new principles of marketing textbook, Marketing, which has been extremely well received by the market. He has contributed guest chapters to a number of books and also writes study guides, coursebooks and various web based learning and teaching materials


In addition to teaching marketing communications at undergraduate and postgraduate levels, he has undertaken management and marketing consultancy work for a variety of private and public sector organisations. He is also Senior Examiner for the Chartered Institute of Marketing. He has been Senior Examiner for the Marketing Communications modules for over 12 years and has led the development and is the Senior Examiner for the new postgraduate diploma module, Managing Corporate Reputation. He speaks regularly on marketing and corporate communications issues and podcasts through the Pearson,com site on marketing communications.


Recent Publications:


Evaluating viral marketing: isolating the key criteria, Marketing Intelligence & Planning, 26, 7, 743-758 (with Danilo Cruz, Honda) (2008)


Redefining the nature and format of the marketing communications mix, The Marketing Review, 7, 1 (Spring) (with Graham Hughes), (2007)


Contributor to Marketing Communication: emerging trends and developments. Editor Professor A.Kimmel, ESCP-EAP, European School of Management, Chapter 8: Trends in Below-the-Line Communication Technologies, (2006).


Corporate Services Brands: the intellectual and emotional engagement of employees, Corporate Reputation Review, an international journal 7, 4 (Winter), 365-376 (with Simon Hardaker, QinetiQ), (2005).

Under Review:


The Value of Key Account Management: the role of communication (with Sara Spear) Permission Marketing: have I got yours? (with Henry Lewis)



Business-to-Business Marketing: relationships, systems and communications, (with K. Fill, University of Southampton), Harlow: Pearson Education, (2005). Simply Marketing Communications, Harlow: Pearson Education, (2006) Marketing (with P Baines and K. Page) Oxford University Press, (2008) Marketing Communications: interactivity, communities and content, 5e, Harlow: Pearson Education, (2009).

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Marketing Communications for Professional Marketers

97.0 USD

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