$ 34.95
  • Course Code:  GC09.5

  • Term:  Open

  • Open for Enrollment

  • Self-paced

  • Course Author(s)
    The Great Courses
Original Price:   $ 34.95
20150508120157 38669

Critical Business Skills for Success: Part V – Marketing


  • The great courses
    The Great Courses

Course Summary

Critical Business Skills for Success: Part V- Marketing



Everyone wants to know: What does it take to reach success in business—the kind of success that lasts? It all comes down to a solid grasp of the fundamentals of business—the same kind that are taught to MBA students in many of the world's most prestigious business schools.


Our comprehensive five-part, 60-lecture course, Critical Business Skills for Success, is designed to give you just this kind of integrated, accessible introduction. Bringing together five prestigious and renowned business professors from some of America's top business schools, each of this course's five parts is a detailed look at a particular skill:




 Finance and accounting,

 Organizational behavior, and



Here in one place is an authoritative guide to the five essential disciplines that everyone, entry-level employees and CEOs alike, needs to master in order to reap rewards in today's complex marketplace.


In each part, you'll learn about everything from key terms and methodologies to research-backed strategies and case studies involving some of the world's most influential companies.


This kind of well-rounded business education is useful to anyone who works in a company of any size. Whether you're in a leadership position, just starting out, or somewhere in between, these skills will help you understand all of the functions of a business, not just your area of specialty. It's also a great resource to have, even if you already have an MBA, as you can return to this course again and again for advice and clarification.


Bringing the MBA experience right to you, Critical Business Skills for Success demystifies the secrets of business and gives you insights that will help you achieve your goals.




Here's a surprising truth about business: The best product doesn't always win. It takes more than just a great idea or a clear-cut strategy to succeed in business; you have to know how to sell that idea to consumers, each with their own tastes and values.


True marketing, according to consumer psychologist and award-winning professor Ryan Hamilton of Emory University, is a methodology; a series of skills that should be applied to every stage of business, from initial conception to product development to brand management. In his words, it's "what turns something with the potential for creating value into something that actually creates value for the customer—and the company for selling it." And it all revolves around being able to answer three fundamental questions:


 Who are my customers?

 What do they value?

 How can I give them what they value better than competitors?


Regardless of your professional role in an organization knowing the ins and outs of marketing is a surefire way to help your company create value, both for itself and for its customers.


In Critical Business Skills: Marketing, part of our comprehensive series on the five essential skills in business, Professor Hamilton has crafted an informative, accessible lecture series that introduces you to the fundamentals, the concepts, the tools, and the applications of effective marketing. Filled with intriguing case studies, expert insights, and helpful strategies, these twelve lectures are crucial for anyone looking to market a product or idea, develop lasting relationships with customers, and strengthen their business savvy.


Acclaimed by Emory University M.B.A. students for his award-winning teaching skills, Professor Hamilton makes the field of marketing fascinating and relevant to all audiences. At the end of this course, he leaves you with a packed toolbox of practical marketing tools for everything from expanding your business to diagnosing weak sales to building more effective relationships with your customers.



Instructor Biography



The Great Courses, Experience the Joy of Lifelong Learning


The Great Courses is the premier publisher of educational video and audio courses that are designed to meet the powerful and rapidly growing consumer demand for personal development and lifelong learning. The pioneer of the concept of engaging, direct-to-consumer university-level courses, The Great Courses has a catalog of more than 450 courses led by the world’s top professors and experts in a broad range of subjects across science, mathematics, philosophy, history, literature, fine arts and music, better living, business, and personal development. Our esteemed faculty members are drawn from the most respected institutions in the world and, uniquely, are selected by our customers exclusively for their ability to teach. Our courses, too, are produced only after we survey our community of lifelong learners on course concepts and gain their approval. The result—compelling courses taught by engaging instructors at the top of their fields.

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Critical Business Skills for Success: Part V – Marketing

34.95 USD

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