$ 15.00   USD
  • Course Code:  TJ83

  • Term:  Fall 2015

  • Open for Enrollment

  • Self-paced

  • Course Author(s)
    T J Walker

Original Price:   $ 15.00   USD
Uganda oil

Crisis Communications Training For Oil/Gas/Chemical Execs

Fall 2015

Business/Communications

  • Picture?1438083618
    TJ Walker
    Instructor

Description

 

Crisis Communications Training For Oil/Gas/Chemical Execs

 

 

 

Imagine the worst: an explosion or leak has hit your operations and now the news media are swarming around you. But now imagine yourself looking poised, facing the toughest questions and getting the exact messages and quotes you want into the final news stories. You will not become another Tony Hayward!

 

This course is for oil and gas executives who may have to face the media during a crisis. You will learn exactly how to look comfortable, prepare messages, answer questions and speak in sound bites. You will learn how to avoid disastrous sound bites and off message quotes that have cost other energy companies billions of dollars in market cap in the past. You will be prepared to face the media in the future if and when you suffer a crisis.

 

The BP Gulf disaster cost that company tens of billions of dollars in market cap, in part, because of how poorly their executives handled the media during this crisis. You can learn from their mistakes.

 

TJ Walker has conducted media training and crisis communications training workshops for oil and gas executives from the Middle East to Texas to around the world. He will give you real world examples on exactly what to do and not do during a crisis.

 

If a disaster hits your refinery, tanker, or well, the whole world is going to see it. The media will come calling. You must have good answers to fair questions. "No comment" will be interpreted as guilt of negligence and environmental law breaking. And bad answers will generate headlines around the world, especially if you claim that you "want your life back!"

 

You can't control all events surrounding a crisis and you can't control the media's questions, but you CAN control your message, your answers and your sound bites. If you are an energy executive, you owe it to yourself, your career and your company's brand to sign up today for the Crisis Communications Training for Oil and Gas Executives Course.

 

A crisis could hit your energy operations today or even tonight at Midnight. Don't let another second go by without preparing yourself for the media that might soon surround you.

 

 

What are the requirements?

 

Video recorder on cell phone, tablet or computer

 

 

What am I going to get from this course?

 

Over 53 lectures and 7.5 hours of content!

Maintaining your reputation during a crisis

Looking confident and comfortable during a news conference

Framing crisis messages

Answering tough questions from reporters

Speaking in sound bites

Rehearsing for crisis communications events

Developing a crisis management plan

 

 

What is the target audience?

 

Oil executives

Gas executives

Energy executives

Crisis Managers

Public Relations Executives

CFOs

CMOs

 

 

Assumed Knowledge:

microphone There is no assumed knowledge or prerequisites for taking this course. 

 

Format:

microphone This is a completely online course, with offline personal practice. The course consists of video lectures, supplemented by reading work, followed by time to practice discussed techniques at the discretion of the learner.

 

Duration: 

microphone This is a self-paced course, and the lessons can be completed at your own rate, but learners should be able to complete all videos, reading, and exercises within a week's time or less.

 

 

Instructor Biography

 

 

TJ Walker, Public Speaking and Media Training Expert

 

TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, US Senators, Miss Universes and Members of Parliament.

 

 Walker has more than 100,000 online course enrollments and more than 15,000 online students.

 

 His book, "Secret to Foolproof Presentations" was a USA Today # 1 Bestseller, as well as a Wall Street Journal, and Business Week Bestseller.

 

 Walker is also the author of "Media Training AZ" and "Media Training Success."

 

 In 2009, Walker set the Guinness Book of World Records for Most Talk Radio Appearances ever in a 24 hour period.

 

 Walker has also served as a former President of the National Speakers Association, New York City.

 

 Walker was a merit scholar at Duke University where he graduated magna cum laude.

 

What others say:

 

“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television.

 

“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer.

 

(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm." Gregg Jarrett, Fox News Channel Anchor.

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Crisis Communications Training For Oil/Gas/Chemical Execs

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