Crisis Communications: Survive a Media Crisis

 

Crisis Communications: Survive a Media Crisis

 

 

 

 

Imagine that a crisis hits your organization and that you come out on top in the media. You initiate proactively to the media. You have a clear and easy to understand message. And you get the exact quotes you want in final stories. 

 

You didn't pick or plan the crisis, but you were ready to communicate effectively.

 

Your reputation doesn't just remain intact; your reputation has improved!

 

You will learn how to prepare and deliver messages to the media in a time of crisis. How to plan for press conferences, media statements, messages and sound bites will be covered. Why it is essential to prepare for a crisis before you know when or what the crisis will be. Crisis communications requires a plan that covers every aspect of message development, rehearsal, and media management. This course is ideal for CEOs, PR managers, crisis managers, and anyone who is responsible for the reputation of an organization.

 

 

What You Can Gain From This Course?

 

 Video Camera (cell phone or webcam will work)

 

 

What am I going to get from this course?

 

 Over 19 lectures and 10 hours of content!

 Being able to manage a crisis

 Communications

 Know how to appear confident on Camera

 Prepare messages

 Speak in sound bites

 Handle tough questions

 

 

What is the target audience?

 

 CEOs

 CFOs

 Business owners

 Political leaders

 PR executives

 Risk managers

 Crisis managers

 Investor relations executives

 

 

What You Can Gain From This Course:

 

 The ability to plan out public speeches or talks in an effective and efficient way.

 An understanding of practice methods that enhance your speaking abilities and better prepare you for your speech.

 The ability to be confident, clear, and thorough when speaking publicly. 

 Knowledge of both speaking fundamentals and many finer points that can be used depending on the situation.

 Methods of assessing personal speaking goals for personal or professional development. 

 

There are no graded assessments or tests for this course, but learners are encouraged to continue to pursue their speaking goals well after the course has stopped. During your learning process, you can converse with other students and instructors through an online discussion forum, making studying and growing a social experience. Today's the day to start speaking up, so enroll now to learn more.

 

 

Assumed Knowledge:

 There is no assumed knowledge or prerequisites for taking this course. 

 

Format:

 This is a completely online course, with offline personal practice. The course consists of video lectures, supplemented by reading work, followed by time to practice discussed techniques at the discretion of the learner.

 

Duration: 

 This is a self-paced course, and the lessons can be completed at your own rate, but learners should be able to complete all videos, reading, and exercises within a week's time or less.

 

Instructor Biography

 

 

TJ Walker, Public Speaking and Media Training Expert

 

TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, US Senators, Miss Universes and Members of Parliament.

 

 Walker has more than 100,000 online course enrollments and more than 15,000 online students.

 

 His book, "Secret to Foolproof Presentations" was a USA Today # 1 Bestseller, as well as a Wall Street Journal, and Business Week Bestseller.

 

 Walker is also the author of "Media Training AZ" and "Media Training Success."

 

 In 2009, Walker set the Guinness Book of World Records for Most Talk Radio Appearances ever in a 24 hour period.

 

 Walker has also served as a former President of the National Speakers Association, New York City.

 

 Walker was a merit scholar at Duke University where he graduated magna cum laude.

 

What others say:

 

“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television.

 

“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer.

 

(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm." Gregg Jarrett, Fox News Channel Anchor.